Increase your net margin by 11% with a 1% improvement in price*

Price impacts everything.

Pricing strategy has a direct impact on profits.

Yet, why do so many businesses ignore the price lever when optimizing returns?

 

* Supporting research published in Harvard Business Review

Price is personal and based on value JUDGEMENTS

We know that B2B buyers are price sensitive. And sales managers often make intuitive, soft and often incorrect pricing decisions.

Pricing too high reduces demand. Pricing too low reduces profitability and how customers perceive value.

Bubo wants to make things simple.

We offer a price recommendation based on our pioneering approach of customer-based pricing.

Using the latest computing powers and machine learning capabilities, Bubo.AI predicts the optimum price consumers are willing to pay for your product.

Bubo.AI: Pricing to accelerate company Profitability

"PRICING STRATEGY HAS ALWAYS BEEN MORE OF A POKER GAME THAN A SCIENCE."

- WILLIAM T. MORAN, ADMAR RESEARCH

"SUCCESSFUL PRICING IS MORE OF AN ART, NOT A SCIENCE."

JOHN I LEAHY, BLACK & DECKER

"PRICING DECISIONS ARE NOT EASY TO MAKE. THEY ARE OFTEN INHERENTLY SOFT."

WILLIAM E. JOHNSON, WILLIAM E. JOHNSON ASSOCIATES

Improving pricing represents one of the largest opportunities to influence companies’ profits

"85% of B2B decision makers believe that their pricing decisions can be improved"

Bain & Company, GLOBAL SURVEY OF 1700 B2B COMPANIES, 2018

"…but only 5% of companies have applied pricing innovation to their organization."

Andreas Hinterhuberet al., Is Innovation in pricing your next source of competitive advantage?, 2014

BuboAI increase profits with pricing

Smart customer-based pricing is the key to increasing profits

Want to know more about the impact of customer-based pricing on profitability? Read our Insights and Articles.

Bubo.AI: Pricing to accelerate company Profitability

Traditional approaches are inefficient

  • Cost-plus pricing doesn't take into account the value a customer perceives around the product(s), service, and value-added benefits;
  • Competitor pricing always puts your business at the mercy of price sensitivities in the market and is the quickest route to profit erosion.
old vs new

Bubo.AI: Pricing to accelerate company Profitability

Higher profits: better operational outcomes

price increase yields profit

Higher profits make it easier for CEOs and CFOs to make long-term decisions.

Bubo.AI gives business leaders a clear way to increase profitability and margins.

Bubo.AI: the only pricing engine that can manage complex customer-driven pricing, at scale

full spectrum pricing services

Our machine learning algorithms and decades of experience solve pricing problems for mid-sized and multi-national organizations. We can generate an impactful ROI 9 weeks after deployment.

On average, one billion calculations are made during every client engagement.

Our calculations, implemented automatically, and perfectly scalable, can produce revenue and profit increases within 9 weeks. Know what customers are really willing to pay, in real-time.

Adjusting prices is the most effective way to increase profits.

Bubo.AI: Delivers the full range of Pricing Services

 

Adjusting prices is the most effective way to increase profits.

Generate the ROI that shareholders and stakeholders need.

PRICING TOOL
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IMPLEMENTATION AND SUPPORT
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CONSULTATION AND TRAINING
pricing tool icon

Want to know more about the impact of customer-based pricing on profitability? Read our insights and articles >>

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Bubo.AI at the appliedAI Ecosystem Meetup, in Munich, Germany, October 2019

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Bubo.AI IN ACTION: 45% Net Margin Improvement

A UK-based distributor with tens of thousands of product ranges, with 200 branch managers offering constantly changing discounts, was suffering serious profit erosion.

Bubo.AI developed an automated solution to stop profit leakage and provide a more effective discount control mechanism.

With our solution, the client experienced a 45% Net Margin Improvement.

Bubo.AI in Action: 19% Higher Profits in 9 Weeks

A European wholesaler, relying on cost-plus pricing with managers giving individual discounts was causing enormous profitability erosion.

Within 9 weeks a customer-based pricing strategy was rolled out across one region. Over 185 million calculations were made in a 9 week period. The outcome was a 19% increase in profit value compared to a test product group in the same region.

Bubo.AI: Our Management Team

Our clients benefit from our management team's decades of experience. We are data scientists, company builders, and chief marketing officers. We are creators of exceptional value.

Alan pic v1

Alan Timothy

CEO

I create positive value for companies by helping them leverage data, one of their biggest and most underused assets. I bring together an analytical and pragmatic approach to data leadership, making a positive impact to a companies profitability and revenue.

With decades of experience working with global brands, I have a deep knowledge of data quality and data management, the development of appropriate infrastructure and analytics to achieve absolute and real benefits to organizations. I have built and exited several companies and serve as an NED to numerous others.

I have an MBA from the UCLA Anderson School of Management, am a Visiting Fellow at the University of Teesside, and have recently been made a Fellow at Northumbria University.

DS

David Shell

Chief Marketing Officer

I am a global tech CMO with strong track-record in the SaaS and big data space.

Marketing tech savvy with experience rolling out global change digital transformation change programs, and helping organization optimize their customer experience strategy.

I am a thought leader and frequent speaker at academic and industry conferences and events. I am also a supervisory Board Member in tech startups and active participant in local digital communities.

I have degrees from both The Wharton School at the University of Pennsylvania and a Masters from the Medill School at Northwestern University in Chicago.

DR

Dr Huseyin Seker

Senior Data Scientist

I am a senior data scientist and Director of Enterprise & Engagement and Reader in Computer Science at a leading British University.

Data is one of the most valuable assets organisations own. Unlocking the value contained within can produce enormous value for companies, especially when it comes to price.

I work with the Bubo.AI senior leadership team, and I am currently a Director of Enterprise & Engagement at Northumbria University. In my career, I have also sat in steering and advisory roles for the North East technology and space sectors.

Contact our team to find out more: